Research & Analysis
Horato is perfectly able to provide pure research services to our clients but we believe the value we offer is multiplied several fold when we apply our hard won experience to making some sort of sense of the facts that have be gathered.
"Desk based" or "Secondary" research
This is often the starting point or the basis for an overall research project. Horato has extensive experience in finding data from a myriad of sources in the public domain. It is sometimes surprising how much information is readily available if one knows where to look or simply if one can take the time to look. This type of research is by its nature time consuming and occasionally mundane and thus it requires a very structured and diligent approach
Collate & Combine
A key to success in such desk based research is the ability to collate and combine data from a variety of sources all structured in different ways – an ability Horato has demonstrated on numerous occasions.
When we need information that is not available to us from a source in the public domain then we have to seek out contact with the primary source of that information. Horato has built up an array of skills, techniques and approaches which enable us to seek out both qualitative and quantitative data from a target group and present that data back to our clients in a meaningful, digestible and understandable form.
Using the very latest in electronic survey techniques
Scripted or free format conversations with remote respondents
Face to Face Meetings
More expensive and more time consuming but often the most productive
Requiring astute moderating but offering an very productive catalytic effect
Integrity & straight forward approach to business
Market Research can be a disingenuous way of getting information if misrepresented to a research respondent. Selling under the guise of research (sugging) is something we go to great lengths to avoid as this implies some kind of deception. However, in a professional B2B context we believe it is quite reasonable to use the results of research in the context of sales prospecting, but only if the respondent is fully aware of that potential. In some cases research needs to be carried out in an anonymous context and in such cases the rights and privacy of respondents must be rigorously defended.